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TV Touts New Measures for 2017 Upfront While Madison Avenue Suffers Sticker Shock

The lines are being drawn in the annual battle for upfront advertising dollars.

With linear-TV viewing vying with a broad array of new video screens, the media companies that fight each year for billions of dollars in ad cash have trotted out new ideas they hope will catch the skeptical eye of Madison Avenue. 742 more words

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Jim Gianopulos Closer To Deal To Run Paramount

After about 10 days of negotiations, Jim Gianopulos is getting closer to a deal to run Paramount Pictures. The former chairman of 20th Century Fox… 676 more words

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Jim Gianopulos Nearing Deal to Be Named Paramount Chairman/CEO (EXCLUSIVE)

After two weeks of speculation, Jim Gianopulos’s ascent to the top of Paramount Pictures as Chairman and CEO appears to be close to being made official… 719 more words

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South Florida Film Industry Gets Boost With Nickelodeon's 'I Am Frankie'

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MIAMI (CBSMiami) — It’s a big boost for South Florida’s TV industry.

Viacom studios in downtown Miami will be the backdrop for Nickelodeon’s upcoming series, “I Am Frankie.” 231 more words

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Fox, Turner, And Viacom Unite To Simplify Ad Targeting Efforts

Fox Network Group, Turner, and Viacom hope to simplify the increasingly complicated TV ad sales process with a consortium, unveiled today, that aims to align their offerings and audience measurement. 635 more words

Breaking News

Turner, Fox, Viacom Strike Surprising Alliance to Offer Madison Avenue New Audience Measures

Three of the TV industry’s biggest players are teaming up in hopes of convincing Madison Avenue to accept a different yardstick when it comes to measuring the effectiveness of millions of dollars in advertising. 1,074 more words

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Vice Media Will Produce Original, Exclusive Programming for Snapchat

Vice is doubling down on its partnership with Snapchat as the popular messaging platform continues to grow its portfolio of original content.

On Tuesday, Vice Media said it has signed an expanded deal with Snapchat parent company Snap Inc. 345 more words

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