In the summer of 2014-15 I managed a major behaviour change campaign for Maritime Safety Victoria. In addition to traditional print and broadcast media I ran a targeted display ad campaign across Facebook, YouTube, Digital Sales Network and Google AdMob. 76 more words
Tags » Victorian Government
In the time I have been managing Maritime Safety Victoria’s Facebook page, the number of ‘likes’ has more than doubled.
I set up the Maritime Safety Victoria YouTube channel in time for the launch of its 2014-15 summer safety campaign.
I developed the Wear A Lifejacket campaign microsite to support Maritime Safety Victoria’s 2014/15 summer safety campaign.
TSVSafety is one of two Twitter profiles I managed for Transport Safety Victoria in my capacity as Digital Communications Advisor.