Tags » Viral Marketing

Going Viral Shouldn't be the Goal

It seems to be a consistent marketing goal in this current landscape. Countless companies are creating content in the hopes that they get their ‘Old… 287 more words


The Science Behind Memes: Why brands are jumping in on this new consumer language

Hi guys! I’m back with another post and this time, it’s going to be a fun one because we’re talking MEMES. Now if you’re wondering – … 568 more words

Digital Marketing

The Great Debate of 2015

What could it be? Surely it’s a political debate over a problem like gay marriage rights right? Wrong. This problem was much bigger, it had the entire world divided with conflicting opinions, what could it be? 267 more words


Not another pad ad, selling me advanced wing technology! How #LikeAGirl hit 85M+ YouTube Views

The Always ‘Like a Girl’ Campaign kicked ass in 2014, standing out on the hot topic of gender equality and feminism.

85M+ views from 150 countries. 547 more words


How A Challenge Changed A Charity

The ALS Association is an American non-profit organisation fighting the Amyotrophic Lateral Sclerosis (ALS) disease. With the mission of treating and curing the disease through research and advocacy, the association is using all revenues to achieve this objective. 461 more words

Viral Marketing


Every brand wants their ’15 Minutes of Fame’ moment, with only 15 percent of ‘viral campaigns’ actually going viral. Viral marketing can feel like taking a shot in the dark and hoping for the best.   671 more words


Why Bloggers Have More Influence On Purchases Than Celebrities

Back in 2011, a study conducted by BlogHer found that people are more influenced by the opinion of a blogger than they are by a celebrity endorsement when it came to learning about new products or making a purchase. 295 more words