Tags » Viral Marketing

The Best Croatian Commercial - Ever

By D. Mladenović
Zagreb, Croatia

Did you ever hear of Bill Belichick or Pete Carroll? Yeap, that is what I thought. Now, a million dollar question: What these two NFL coaches have to do with Croatia and their commercials at all? 372 more words

Marketing News

The age of #Professionals, or is it perhaps #Scam Artists?

Allow me to point to the fact that what I’m about to share with you, will have a major impact on your Branding capability. Brand yourself, and not just a Product. 240 more words


This Dog Food Company Tricked People Into Eating Their Product In A Blind Tasting

The makers of the pet food Freshpet are so certain in their product that they rounded up a group of willing test subjects to participate in a blind taste-testing. 127 more words

Web Culture

V for Victory and Viral

July 19 marks the anniversary of World War II’s “V for Victory” campaign. New York Times article of the day describes it as a “nerve war” against the Nazis in occupied Europe. 472 more words

Jason Karpf

What's going on with my newsfeed?

  Have you noticed lately that all your Facebook friends have started to post or share pictures or videos? Or maybe you tried to find a post you saw recently but couldn’t find it again in your news feed or friends time line? 198 more words

Airbnb’s new ad campaign is seriously creeping people out

TORONTO – “Sleep in their beds, so you may know their dreams.”

No, that isn’t a line from the latest Hollywood horror movies, or a creepy novel – the line is from home-rental service Airbnb’s latest ad campaign, and it’s giving Twitter users the heebie-jeebies. 269 more words


How Brands Become Icons: The Principles of Cultural Branding by Douglas B. Holt

The Big Idea
“The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.” 568 more words