Tags » Viral Marketing

Will and Wear to Roam?

A company must constantly analyze market segmentation strategies to survive and thrive.

Under Armour’s® Global Migration

In 2014, Under Armour’s (UA) founder, Kevin Plank, launched a $15 million “I Will What I Want” global social-media campaign to target women, and as UA’s creative director of women’s business Leanne Fremar revealed, “who had the physical and mental strength to tune out the external pressures and turn inward and chart their own course” (as cited in Murray & Saghian, 2016).  800 more words

Consumer Behavior

Future Implications

Social media has insinuated itself into the modern marketing landscape in numerous ways, and as a consequence has changed the nature of the methods in which business is now conducted. 609 more words

Social Media

Viral Marketing Initiatives

Viral marketing – the holy grail of the strategic digital marketing approach. At its core a simple integrated promotional communication posted to a mainstream social media channel, yet in execution a seemingly Herculean effort that is often more apt to go south as to achieve much hoped for success. 667 more words

Social Media

Viral Marketing Initiatives

It is every marketer’s dream to have a campaign go viral. While many of us would agree that this is not something you can plan for with any guarantee for success, there are certainly some common themes among campaigns that have been successful. 450 more words

Social Media

3 Ways Consumer Purchases Are Smarter

The modern consumer uses several methods to influence their buying trend considering precautions before spending their hard-earned cash. Years ago customer based purchases on tradition and availability. 354 more words


Viral Marketing Initiatives

Viral Marketing

 It is what marketing dreams are made of! We all want to one day achieve the “fame” of a viral marketing campaign during our career, but do we know what really makes a marketing campaign truly become viral? 742 more words

Bagaimana sesuatu menjadi viral di social media

Oleh: SetyawanAndy (Owner STEAKOTAKINGDOM)

Bagaimana sesuatu menjadi viral di social media, dalam buku Contagious: Why Things Catch On, karangan Jonah Berger. Ia menjelaskan langkah-langkah viral marketing yang ia singkat dengan STEPPS. 157 more words