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Branding is the skill of giving a product or service distinctiveness.

  • Types of branding:
    • Manufacturer brands – brands created by the producers of goods and services where the goods bear the producers name (e.g Kellogg’s Corn Flakes, Gillette razors).
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What makes the content viral?

Yes, I am talking about how to make the content Viral, I always have wondered why few ideas become a buzz while others don’t. When I started to research that is when I noticed these attributes that makes an idea a buzzzzzz… 250 more words


Do you hear Yanny or Laurel?

Today a question divided the world, “Do you hear Yanny or Laurel?”.

With over 30,000 retweets and celebrities like Ellen DeGeneres begging the question, it is a prime example of viral content. 255 more words

Digital Marketing

Digital Campaigns & IMC

Digital campaigns are all around us.

Big, medium and small businesses utilise digital campaigns to boost presence, create demand and generate sales.

Often larger companies will pay for both advertising and use other methods to bolster the campaign. 242 more words


The Dos and Don'ts of Mother's Day Marketing

Mother’s Day is a time for everyone to show gratitude for all the nice things that their mothers have done for them, and that usually takes the form of buying them a thoughtful gift. 266 more words

Go Pro: Be a Hero

Thinking about Integrating marketing campaigns can be overwhelming, one must think of their target audience, objectives, communication channels- It’s just all too much. Fear not, in this post, I provide a perfect execution of an Integrated Marketing Campaign. 290 more words


WOMM 101

How many friends do you have? – None? ’cause same :'(

HAHAHA just kidding. (not really)

ANYWAY, How often do you visit a restaurant because your friends have told you about an amazing experience they had there? 363 more words