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TV Ad Spend Appears To Boost Digital KPIs For Auto Brands

Automakers that increased TV ad spending in the fourth quarter of 2017 saw a statistically significant boost in digital key performance indicators (KPIs), …

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NM ad agency makes Texas-sized stunt in Lone Star State

NM ad agency makes Texas-sized stunt in Lone Star State … Combined spending on mobile ads and social media is expected to reach $55 billion in … 26 more words

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Collins And King Worry About 'Disturbing' Election Interference In 2018 And Beyond

To respond to an attack ad aired on TV, a candidate can buy his or her own ad to challenge the claims. But on social media, there is no way to know … 26 more words

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Juicy Couture Makes Meta Jokes About #Sponcon in Its Latest Ad Campaign

"The evolving landscape of social media and marketing was the inspiration behind the Fall … See Juicy Couture's full Fall 2018 ad campaign below.

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NSB candidate cries hack after offensive campaign Facebook ad

NEW SMYRNA BEACH — A social media ad buy in which one candidate says his opponent has passed on genetically defective breast milk to … 26 more words

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Research Now SSI Buys DMA-Institute

Amsterdam-based DMA-Institute provides digital media measurement, … collects information about digital ad exposure as well as offline exposure, …

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Alex Jones lost ground on Facebook and YouTube for months. Now InfoWars is starting from scratch

In July of this year, the number of views on his videos was down to about 25 million, according to Tubular Labs, which tracks social media metrics. 25 more words

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