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Visual Hammer

By Laura Ries, president, Ries & Ries

Back in the 1970s, my dad Al Ries, along with Jack Trout, created a concept called “Positioning.”

Don Schultz, the founder of Integrated Marketing Communications and a long-time AMA member recently called positioning “…perhaps the most important marketing concept of the 20th century.” 1,003 more words


Vonage drives the VERBAL NAIL with the VISUAL HAMMER

I’m a pretty big fan of the Vonage ads. In a market of mobile service providers with big promises and cryptic positions, Vonage’s position is crystal clear: they are┬ácheap. 194 more words

General Opinion