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AICEX: Talvolta ci sfugge che le Customer Journey sono “un mezzo” e non il fine, al pari di un organigramma o di un elettrocardiogramma. Senza un cardiologo bravo l’elettrocardiogramma serve a poco, e dopo il cardiologo potrebbero servire molti altri specialisti :-)
Tags » Voice Of The Customer
We published a Temkin Group report, Capturing Insights from Online Customer Communities. Here’s the executive summary:
Companies across a range of industries use online customer communities to augment their customer support, marketing, and product innovation efforts. 209 more words
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AICEX SUMMARY: Most businesses now measure some form of Voice of the Customer for example. Just because most measure it, does not mean they do so correctly or well – but most are doing it nonetheless.
AICEX: Nonostante le critiche TripAdvisor introduce le review nel settore aereo. Fa riflettere.
TripAdvisor has long been a destination for finding cheap flights, but this summer, it unveiled its biggest redesign in seven years when it introduced…1,031 more words