Further to our previous discussion on designing our business from a customers’ perspective, let’s ask ourselves if we would like to be successful by default or by design. 55 more words
Tags » Voice Of The Customer
Love him or loath him, one thing seems certain. Donald Trump understood the perceived needs of the middle-American “working class” and their real needs for a bigger share of America’s wealth. 458 more words
One of the central tenets of being a customer centric leader is listening to customer feedback and responding with action.
There is no better recent example than Elon Musk’s response to a customer complaining about the Tesla charging stations being used simply as car spaces. 267 more words
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AICEX: Talvolta ci sfugge che le Customer Journey sono “un mezzo” e non il fine, al pari di un organigramma o di un elettrocardiogramma. Senza un cardiologo bravo l’elettrocardiogramma serve a poco, e dopo il cardiologo potrebbero servire molti altri specialisti :-)
We published a Temkin Group report, Capturing Insights from Online Customer Communities. Here’s the executive summary:
Companies across a range of industries use online customer communities to augment their customer support, marketing, and product innovation efforts. 209 more words
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AICEX SUMMARY: Most businesses now measure some form of Voice of the Customer for example. Just because most measure it, does not mean they do so correctly or well – but most are doing it nonetheless.