Tags » Voice Of The Customer

Per favore basta con le Customer Journey

AICEX: Talvolta ci sfugge che le Customer Journey sono “un mezzo” e non il fine, al pari di un organigramma o di un elettrocardiogramma. Senza un cardiologo bravo l’elettrocardiogramma serve a poco, e dopo il cardiologo potrebbero servire molti altri specialisti :-) 

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Design, Digital, UX

State of Voice of the Customer (Infographic)

Voice of the Customer (VoC) programs are a central part of most customer experience efforts. Here’s some interesting data snippets from the recent report, State of VoC Programs, 2016… 34 more words

Customer Experience

Report: Capturing Insights from Online Customer Communities

We published a Temkin Group report, Capturing Insights from Online Customer Communities. Here’s the executive summary:

Companies across a range of industries use online customer communities to augment their customer support, marketing, and product innovation efforts. 209 more words

Customer Experience

Alcuni motivi di fallimento delle iniziative di Customer Experience

AICEX SUMMARY: Most businesses now measure some form of Voice of the Customer for example. Just because most measure it, does not mean they do so correctly or well – but most are doing it nonetheless.

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Customer Experience

Vanilla Butter Cookies and Me..

I read an update in Linkedin.

Clement Zemour  asked “Did you know that there are many different origins and species of Vanilla, just like wine, cocoa or coffee ? 761 more words

Alcune riflessioni sulle recensioni dei Clienti


AICEX: Nonostante le critiche TripAdvisor introduce le review nel settore aereo. Fa riflettere.

TripAdvisor has long been a destination for finding cheap flights, but this summer, it unveiled its biggest redesign in seven years when it introduced…

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CRM, Customer Service

5 Market Research Lessons From Election Polling Miscues

In the NY Times article Pollsters Face Hurdles in Changing LandscapeRyan Knutson and Aaron Zitner discuss a number of reasons for recent high-profile polling failures, the Brexit vote and the U.S. 612 more words

Customer Experience