IACCM regularly conducts industry studies on the values and experiences of contract negotiators to support ‘voice of the customer’ and ‘voice of the supplier’ reports for its members. 585 more words
Tags » Voice Of The Customer
Over the past 6 weeks, I’ve had the great misfortune to be put on trail – I’ve been questioned numerous times, told to submit electronic and paper documents, I’ve been held up for hours, and faced lots of frustration, uncertainty, worry and doubt. 708 more words
If you are interested in moving the conversation (and action) ahead at your company on Customer Experience, here is some great news from the Temkin Group. 196 more words
Voice of the Customer (VoC) programs are a critical component for many customer experience efforts. This infographic examines those efforts. The Temkin Group has a great VoC/NPS Resource Page for more help in building your VoC program. 13 more words
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AICEX: Oramai le survey sono sempre più utilizzate, e i tassi di risposta diminuiscono. Ma le aziende già possiedono molte informazioni sui propri clienti, si tratta di saperle individuare, gestire e utilizzare.
A while ago, I was engaged in a conversation with a colleague. As always, I was evangelising the customer’s position, challenging current convention. We’d been discussing a marketing campaign that had been targeting a certain demographic, attempting to drive the email recipients to put money into savings accounts to build for their future. 516 more words