Tags » Volvo Ocean Race

Volvo Ocean Race - Leg 9

Yesterday evening at 20:00 (UTC) saw the departure of the 9th leg from Newport to Cardiff.

Quite an exciting start with Team Brunel leading the pack. 35 more words


Volvo Ocean Race - Leg 8

Four hours to go before the start of Leg 8 of the Volvo Ocean Race from Itajai to Newport

Looking forward to follow the reports 4 times a day. 11 more words

Leg 7 - Arrivals

Arrival is imminent for the first two in the Volvo Ocean race. With just overs 7.770 sea miles behind them, only 1,2 mile separates them. Only 6 or 7 miles to go at the time of posting this. Gripping stuff.


Everest of the Seas: Brand contact cohesion, internal marketing and employee engagement in the Volvo Ocean Race

When you hear the name ‘Volvo’, it’s unlikely that you would think of trucks, buses, heavy construction equipment, or ship engines. Some of the first associations that would come to mind is much more likely to be ‘cars’, or ‘safety’ even. 1,573 more words

Brand Management

Sailing News Roundup: Some Sad, Some Light, Some Political

Since I do this for my enjoyment (and not yours) I will include three bits from the world of sailing.

The serious news is that a British sailor was lost at sea in the Southern Ocean in the Volvo Ocean Race. 242 more words


What a race

Volvo Ocean race – Leg 6

They all arrived in Auckland today. The top 5 within minutes of each other. A couple of days ago we have big distances between some of the boats. 7 more words