Tags » Wanelo
Because online shopping is become more of lifestyle rather than a fad, Wanelo already has an audience to pull from to market their site to. Based on their user interface I believe their target audience is younger people, between the age of 16-35 , who are impressed with privacy and easy navigation, have a sense of wanting to feel engaged or part of a community, and enjoys the ease and efficiency of shopping online. 294 more words
If I had to place wanelo within Gartner’s hype cycle, I would have to place them in the “Peak of inflated expectations”.
Primarily because there has been a dramatic increase in users within the past few years and the number local boutiques and well-known brands have jumped on the online retailing bandwagon. 303 more words