Tags » Web Analytics

Digital Marketing - Planning and Web Analytics

If you’re a technology start up or better, have just launched an e-commerce site, you may be tempted to get hundreds of visitors daily on your site and have thousands of followers on your social media profiles. 674 more words

Digital Media Marketing

Creating Better Pricing Models To Increase Revenue

Naturally, you are in business to make money. We realize that even after coming out of the “Great Recession” that money is still tight and customers are still holding on to their money. 490 more words


The Many Benefits of Web Analytics for Conversion Optimization

The Many Benefits of Web Analytics for Conversion Optimization


What is web analytics?

Generally, web analytics is divided into types of tools, the log files and the page tags. 504 more words


Centralized business intelligence is a struggle between standardization and innovation: Text analytics case study

Last November, Gartner released a paper that argued self-service business intelligence and analytics should be a two tier model – a central group supported by decentralized teams. 934 more words

Market Research

8 Ways to Leverage Web Analytics for Boosting Online Sales

eCommerce is today a vital aspect of our lives where shopping online is preferred to actually visiting a physical store. Much of this comes from the changing demography and the changing attitude of consumers today who prefer accessing the internet to browse and select products or services. 1,232 more words

Increase Website Traffic

Common Reasons for Incorrect Data in Web Analytics

Incorrect data is an acute problem for online businesses. While most businesses have started to realize the importance of data-mining and performance-based marketing, it seems that some of the effort has been going in the wrong direction. 599 more words

Conversion Optimisation

Achievement Unlocked! Passed Google Analytics certification Exam.

I recently completed the Google Analytics certification exam!

Here’s the Google Analytics Individual Qualification (GAIQ) certificate:

Data Analysis