Tags » Web Analytics

Is Investing in Digital Advertising a Miscalculation? Ask Facebook

Frost & Sullivan’s Digital Transformation Blog has published Jeff’s blog post titled Is Investing in Digital Advertising a Miscalculation? Ask Facebook. The post analyzes Facebook’s two-year misadventure overreporting to advertisers how successful their video ads are at keeping Facebook users interested and engaged. 36 more words

Research

Behind the Scenes: Google Analytics

Have you ever wondered what was happening in the background of the Google Analytics Platform? There’s a lot that GA does behind the scenes that we should be jumping for joy that we don’t have to do manually. 941 more words

Marketing

Analytics ain't Nothing but a Number

Keyword traffic, landing pages, bounce rates, conversions, time on site tracking… Do you have an idea on what this blog is about? Let me give you another hint. 981 more words

Marketing

What you did not know about web analytics

Online businesses, or businesses that have websites, generally use some sort of tool to track analytics, but most of the time these businesses haven’t maximized the potential of web analytics. 444 more words

A rewarding experience

Students’ focus group practices in class reminded me of the previous semesters, working with students on the research projects of their interest. Now, some of these students have stepped further into this area… Happy for them! 70 more words

MKTG 3650

Newsvendor Model and Adobe Analytics

(NOTE: A big caveat with this post is that we’re discussing a very basic application of the Newsvendor model. If your organization is interested in using this technique I would suggest recruiting some more serious statistical chops. 811 more words

Site Catalyst

Choose best excel chart for Data Analysis & Reporting

Today I’ll discuss how to make meaningful graph in excel. We all love to do segmentation at the time of Data Analysis & why not, these allow us to find those fruitful states from the heap of data.  190 more words

Web Analytics