Tags » Web Analytics

Web Analytics as a Key Skill or Profession for Marketers

In this post, I want to focus on web analytics, an important and critical skill — and possible career for anyone interested in digital marketing. Contrary to popular opinion, web analytics is not an industry dominated by IT professionals; management and marketing professionals fill 95 percent of the jobs. 826 more words

Marketing Program

Google Analytics Tutorial for Beginners - 2017

Learn how to set up and use Google Analytics. Do you want to know more about your visitors and how your content is performing? Whether you run a website for a home business or a large corporation, Google Analytics is the industry standard for tracking, analyzing, and reporting site data. 71 more words

Analytics Tutorial

Stats are Weird

Yesterday, I didn’t write. I didn’t “publish” anything. Randomly, I get a WordPress notification telling me my stats are on fire — well, basically — I forget their wording. 418 more words


How The Pros Know the Exact Number of Clicks on Their Links and CTAs

Heatmaps are great at quickly letting you know what areas of a webpage are getting the most “click action”. They’re perfect for presentations and explaining to high-level team members what website issues you may be facing and what parts of your site may need improvement. 95 more words

Web Analytics

Social Media Marketing in Brief

Today the globe is connected through the connection of web and other digital marketing channels. The world has actively accepted the phase of being online. Social media is growing as the most interactive, widespread and an important tool for marketing in present time. 449 more words

Digital Marketing

Week 4 | Glossary 4


Abbreviation​ ​for​ ​search​ ​engine​ ​optimization.​ ​It​ ​is​ ​a​ ​process​ ​used​ ​on​ ​the​ ​web​ ​to bump​ ​content​ ​up​ ​in​ ​search​ ​engines​ ​organically.​ ​This​ ​is​ ​done​ ​by​ ​incorporating​ ​meta tags,​ ​hashtags,​ ​keywords,​ ​and​ ​descriptions​ ​on​ ​blogs,​ ​products​ ​on​ ​e-commerce websites,​ ​news​ ​articles,​ ​press​ ​releases.​ ​It​ ​has​ ​been​ ​proven​ ​that​ ​a​ ​keyword​ ​in​ ​written content​ ​must​ ​be​ ​listed​ ​at​ ​least​ ​8​ ​times​ ​for​ ​it​ ​to​ ​be​ ​effective. 319 more words


Web Analytics

In the world of digital marketing, there are many different things to pay attention to in order to make sure that you are delivering the right message, at the right time, through the right channel, etc.  700 more words