Tags » Web Analytics

Keep your Paid Media close and your AFFILIATES closer

With the advent of performance based platforms, tracking different types of conversions and deploying conversion pixels has become the top most priority for a web analyst. 152 more words

Web Analytics

How To Track Page Views on a Progressive Web App (PWA) Using Google Tag Manager (GTM)

What is PWA?

Progressive Web Application is a website on a mobile device mimicking a native mobile app. In simpler terms, you don’t have to visit App store or Google play to download an App. 457 more words

Web Analytics

Measuring Engagement & The Dangers of Dwell-Time

I was driven to write this post after chatting to the online marketing manager of a large international company, who told me that ‘dwell-time’ was now one of their most important KPIs; and that they had issued instructions to all local marketing teams that the primary focus for the coming year was to ‘increase dwell-time’, thereby getting customers ‘more engaged’. 1,055 more words

Digital Analytics

The Problem with Average Conversion Rate Benchmarks

I am often asked what an ‘average’ conversion rate is, especially for e-commerce websites, which people find useful when they want to compare their own sites against others, or as a way to set themselves targets for increasing their own conversion rates. 788 more words

Digital Analytics

Web App performance benchmarking - Realtime and End-to-End

OK, last night was thinking of benchmark performance of each component of web app, e.g. client, app server and data services.
There are great APM available in market which give you good amount of information to start with, but still I was thinking something is missing and want more. 338 more words

Java

How to Build a Digital Measurement & Optimisation Framework

Drowning in Data

The concept of ‘drowning in data’ cannot be understated when it comes to digital analytics. Apart from the sheer quantity of information available, the situation is worsened because the tools we use are so terribly fast and effective; it has never been easier to slice, dice and peel your way through such huge mountains of click-stream data. 1,151 more words

Digital Analytics

What is PWA?

Progressive Web Application is a website on a mobile device mimicking a native mobile app.

In simpler terms, you don’t have to visit App store or Google play to download an App. 450 more words

Analytics