Tags » Web Analytics

Top 6 Quotes on Web Analytics

Over the past few months I’ve come across quite a bit of content online regarding tips for web analytics, data analysis, and big data. One of the biggest shifts from a career focus in primary research to one with more involvement in web analytics is a shift from “finding enough data” to “not being overwhelmed by the amount of data.” Although the analysis process and techniques can prove to be very different, the goal remains the same – use data to guide strategy and decision-making. 807 more words

Market Research Training Tips

How To Use SEMrush for Effective Keyword Research & Competitor Analysis

I’ve started using  SEMrush (search engine optimization tool) not long ago, when I faced with a need to implement some additional keyword research, in conjunction with a detailed competitor analysis. 729 more words

Content Marketing

Analyzing Web Time Series Data Using Metric-Pairs

Using Metric-Pairs to Analyze Time Series Web Data

Evaluating a range of time related data points with Time Series Analysis adds considerable information to static web metrics. 1,212 more words

Web Analytics

Digital Analytics: Let’s make it simple

There is no doubt, we are living in a complex world, the tons of information’s available here and there just add to it another layer of complexity. 563 more words


ComScore Sells Digital Analytix Business To Adobe En Route To Buying Rentrak For $732M

While online traffic measurement firm comScore moves ahead on its $732 million deal to acquire Rentrak, it’s selling another part of its business as it continues to streamline: today comScore announced that Adobe would buy comScore’s  615 more words


Web Analytics

I think the explosion of web analytics in the 1990’s really brought new and expanding opportunity to the future of businesses nationwide. Omniture, a service company founded by two graduate students, caught the attention (and later business) of worldwide corporations for their analytic capabilities. 360 more words

Marco Rubio's Website Traffic Spiked 40% Following GOP Debate

Early critics of last night’s GOP debate were mostly in agreement declaring Marco Rubio the winner and CNBC the loser.

Echoing that sentiment is data revealing that traffic on the Florida senator’s website spiked immediately following the debate. 345 more words

Marco Rubio