Thanks to the explosion of technological consumer adoption over the last twenty years, marketers and product developers have more ways than ever to learn about and interact with their customers. 534 more words
Tags » Web Analytics
Answer: Losing sight of the single biggest issue on their way to growth.
Here’s what my years of experience in consulting and auditing web business comes down to- challenging the biggest mistake many businesses make while analysing data. 384 more words
by Mike Steward
Pharma-land has common analytic capabilities that surround commercial needs (sales contribution, forecasting, sales force planning, formulary, market access, etc.) as well as market research (awareness studies, messaging research, customer life cycle mapping, etc.), but often leave a vacant, or marginally filled, space between those capabilities in regards to in-campaign marketing performance. 641 more words