Tags » Web Analytics

Optimizing your Website

Google analytics is a powerful tool to optimize your website.

Web Analytics

New homepage in Google Analytics

Google are making more changes to their analytics interface. Today, the company announced plans to give users a new home/landing page that will display after you login. 224 more words

Web Analytics

4 in 10 searches are on a smartphone

Understanding where the traffic comes from to your website is vital, that’s obvious….Right?  If you understand not only where the traffic came from but what devices your potential customers are using, it will help you further optimise your website, ensuring it is mobile responsive and that you are being found. 144 more words

Actionable Insights

45% of marketers still don’t formally evaluate their analytics

If you spend time and money driving traffic to your website, then surely its worth spending a little time seeing what impact your efforts had on your overall performance. 692 more words

Actionable Insights


What makes a website great? Is it the appearance? The functionality? The load speed? The content? Or the layout?

Truthfully, it is likely that a combination of all of those components are the deciding factors to whether you stay on a website or leave immediately after it loads. 662 more words

Digital Marketing

Doing a Twitter Analysis with R

Recently I took part at Coding Durer, a five days international and interdisciplinary hackathon for art history and information science. The goal of this hackathon is to bring art historians and information scientists together to work on data. 770 more words


Piwik Pro raises $2 million to truly liberate your analytics

You know when you set up a website and you add a Google Analytics tracker to see how many visitors you have? What you’re actually doing is giving Google and other parties access to your stats and users. 278 more words