Tags » Web Analytics

不可不知的行內術語 – Dark Social

「 Dark Social 」是什麼呢?雖然 dark social 的名字聽起來很陰森恐怖,但它卻是我們時常都在參與的事情。今天就讓我們揭開 dark social之謎。

Dark social 的由來

你有沒有在社交網站分享過連結?如果有,你已經助長了 dark social 。「 dark social 」是網站來歷不明的訪客。一般而言,網站分析工具是靠 referral tags 把訪客分為五大類︰搜尋、推薦、社交、推廣及直接。當你在社交平台、通訊應用程式、電郵等分享網頁連結時,這些 referral tags 未必能順利通過平台,因此當你的朋友打開連結時,網站分析工具不知道他是由你推薦的,就會把他錯誤歸入「來歷不明」名單。 36 more words

Digital Marketing

Google Analytics can be difficult to understand and dissect. Mining through the complex metrics of Analytics is a little like gold mining. Except instead of gold, the precious materials being mined here are insights. 177 more words


Customizing the Engine: Capitalizing on SEM

In the past decade, marketers have been trying to tailor ads more directly to their select target market. With the help of Google AdWords, and other similar programs like… 367 more words


SEO Superman

Search Engine Optimization is becoming one of the most important aspects of web traffic. With search engines like Google powering nearly every search done through the internet, it is important for your company to show up on the first page of results. 665 more words

SEO: Bringing Websites to the Top

When I’m trying to find a product or service online, I typically use Google to find my result. After typing in my search, thousands upon thousands of results fill my screen in less than a second. 409 more words


How Analytics Create Conversion

Creating websites, social media pages, and blogs can help a business connect with and grow its consumer base. But is that enough? Sadly, it is not that easy. 369 more words