Tags » Web Analytics


Based on my research from Google’s official site-Analytics Help information center, here is some default setting that can guide the beginners to get familiar with medium and source in Google Analytics. 118 more words

Web Analytics

Analyze this.

Sorry (#notsorry) to mislead you, but this blog will have literally nothing to do with the Robert DeNiro and Billy Crystal film from 1999. But don’t accuse me of a bait-and-switch quite yet; you can view… 184 more words

Digital Marketing

Finnish Internet Audience Measurement FIAM Stearing group

In December 2016 the largest media companies (Alma Media, MTV, Sanoma Media Finland and the Finnish Broadcasting Company YLE), the Finnish Association of Marketing, Technology and Creativity (MTL ry), Media Metrics Finland and ComScore have agreed to set up a new online audience currency measurement and organise the Joint Industry Committee JIC in Finland. 53 more words


Build simple but nifty cohorts in R

Cohorts are always a great way to split a group into segments and get a deeper view of what ever you looking at. Imagine you have an online shop and would like to know how your user retention has developed over the last view weeks. 287 more words


Visualizing clustering results in R

Recently I thought about how to visualize the result of a cluster analysis. I do not mean the visualization of the clusters itself but the results in terms of content and variable description – something you could give away to someone who does not understand the mechanics of cluster algorithms and just want to see a description of the resulting clusters. 265 more words


Marketing attribution with markov chains in R

In the world of e-commerce a customer has often seen more than just one marketing channel before they buy a product. We call this a customer journey. 827 more words


Analyzing visitor flows with Google’s chart tool in R

Let’s say you have a website or an app and you would like to know how your visitors navigate through it. I came across the… 541 more words