As marketers, there is perhaps no better part to our job than collaborating with our peers. It’s when creative minds come together that true marketing magic can happen. 535 more words
Tags » Web Copy
Legendary comedian Groucho Marx once observed that television is called a medium because it’s neither rare, nor well done.
One of the many hats I wear at my multimedia production business – 4th Mesa Productions – is that of Advertising/Marketing Consultant. 413 more words
You know the feeling well. A brand has piqued your interest — maybe with a catchy social media post or an engaging online ad — and you eagerly visit their website to see what they’re all about. 975 more words
I have to admit something. I’ve written and re-written the copy for this website at least three times. I’ve re-written it so many times because each time I made changes to my bio or updated the descriptions of my services, I would read everything over, and I still wouldn’t be satisfied. 409 more words
This charity website I’ve come across lacks professionalism that would be more than easy to correct with a few simple grammar fixes and, most importantly, a narrowed down focus of what they can do for their target market. 581 more words
The next stage of development in Online Marketing Fundamentals is Starting with the Website. This area covers, What makes a website effective?, Choosing a domain name, Selecting a designer or developer, Building a site yourself, Making your website convert, Creating engaging web copy, Choosing responsive design and Installing Google Tag Manager.