Tags » Web Copy

Do magazine style websites draw readers?

By J.P. Pelosi

There’s a line from the movie Ferris Bueller’s Day Off that often pops into my head. Ferris tells the audience, “Life moves pretty fast. 998 more words


Don’t write for robots: Create content that’s engaging for humans.

You know the feeling well. A brand has piqued your interest — maybe with a catchy social media post or an engaging online ad — and you eagerly visit their website to see what they’re all about. 975 more words

Is your website really YOU?

I have to admit something. I’ve written and re-written the copy for this website at least three times.  I’ve re-written it so many times because  each time I made changes to my bio or updated the descriptions of my services, I would read everything over, and I still wouldn’t be satisfied.   409 more words


Website Copy Advice: How to Reach More Clients With Little Work! - Charity Website

This charity website I’ve come across lacks professionalism that would be more than easy to correct with a few simple grammar fixes and, most importantly, a narrowed down focus of what they can do for their target market. 582 more words

Charity Website

Starting with the Website

The next stage of development in Online Marketing Fundamentals is Starting with the Website. This area covers, What makes a website effective?, Choosing a domain name, Selecting a designer or developer, Building a site yourself, Making your website convert, Creating engaging web copy, Choosing responsive design and Installing Google Tag Manager.

Online Marketing Fundamentals

Asterisk the Sales Killer

Innocent looking little punctuation mark, the asterisk. Barely any bigger than a full stop. And yet it carries with it a venom that can destroy your hard-written copy. 655 more words


20 rules of writing for the Web

Nowadays there’s no getting away from it, we all need a blog and a website, whatever our profession. I talk to loads of people who say they don’t know where to start, what should they write about –  “I’ve got nothing interesting to say”, they tell me. 431 more words

Writing Tips