Tags » Web Copy

How to Communicate Your Hard to Explain Work

If you’re a Big Visionary, you’re able to imagine a different future before everyone else. You’re an innovator. A changemaker. You might also be spiritually inclined. 530 more words

Big Vision

Persuasion 401: All The Feels

After an extended winter break, we’re back with the final installment of our crash course on persuasion and web copy.

So far we’ve talked about: 1,236 more words

Better Web Copy

Persuasion 301: Respect My Authority

So you’re organizing your content in a way that solves problems, and you’re putting in that call to action that makes it easy for your readers to take the next step. 1,013 more words

Better Web Copy

Persuasion 201: They Have Problems

…and you’ve got answers.

Last week in Persuasion 101, we talked about the importance of simple calls to action in your web copy. A CTA is important, but it doesn’t exist in a vacuum. 1,039 more words

Better Web Copy

Persuasion 101: All About Action

Get your pens and notebooks ready. I’m about to go into Teacher Mode.

In a past life, I taught public speaking to university students. While we wrote and gave all kinds of speeches throughout the semester, the last half of the semester was dedicated solely to persuasive messaging. 994 more words

Better Web Copy

Business Lessons from a Writer Who Went Viral

Something happened to me this week. Something that has never happened to me before.

I went viral. 

A little over a month ago, I was invited to contribute to a new publication on… 1,746 more words

Better Web Copy

Is Grammar Important for Conversational Copy?


And no.

If you spend any time online, you’ve probably seen your fair share of the misuse of your/you’re or there/they’re/their or its/it’s.  And you’ve probably seen people come out of the woodwork to correct the person making the mistake. 777 more words

Better Web Copy