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Persuasion 101: All About Action

Get your pens and notebooks ready. I’m about to go into Teacher Mode.

In a past life, I taught public speaking to university students. While we wrote and gave all kinds of speeches throughout the semester, the last half of the semester was dedicated solely to persuasive messaging. 1,006 more words

Copywriting

Business Lessons from a Writer Who Went Viral

Something happened to me this week. Something that has never happened to me before.

I went viral. 

A little over a month ago, I was invited to contribute to a new publication on… 1,746 more words

Better Web Copy

PUNCTUATION DO’S AND DON’TS | The period

You may think that the period is the most straightforward and common punctuation mark to use. After all, it’s used to mark the end of a sentence that isn’t a question nor an exclamation. 313 more words

Writing

Is Grammar Important for Conversational Copy?

Yes.

And no.

If you spend any time online, you’ve probably seen your fair share of the misuse of your/you’re or there/they’re/their or its/it’s.  And you’ve probably seen people come out of the woodwork to correct the person making the mistake. 777 more words

Better Web Copy

Conversational Copy 101: A Beginner's Guide

Last week, I wrote about how conversational copy is a power tool in creating trust, differentiating your business, and taking advantage of The Cool Factor. 1,032 more words

Better Web Copy

Why Conversational Copy Works (for Businesses of All Sizes)

If you take a look around my website or any of the spaces where I promote my services, you’ll probably see me use the phrase “conversion through conversation.” Actually, I use “conversation” and all its forms often. 918 more words

Better Web Copy

Website Copy for eClipse Clinical Technology

We wrote the copy for Eclipse’s new company homepage as part of a longstanding content creation partnership. We drew on our deep knowledge of the clinical trial and clinical data space, as well as our marketing know-how, to help the cutting-edge company describe its services in a way that’s easy-to-understand, without minimizing its complexity.

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Marketing