Tags » Web Copy

Three Marketing Considerations to Think about This Weekend

As marketers, there is perhaps no better part to our job than collaborating with our peers. It’s when creative minds come together that true marketing magic can happen. 535 more words

Content Marketing

What Your Mum - and Groucho - Didn't Tell You About Advertising

Legendary comedian Groucho Marx once observed that television is called a medium because it’s neither rare, nor well done.

One of the many hats I wear at my multimedia production business – 4th Mesa Productions – is that of Advertising/Marketing Consultant. 413 more words

Social Media

Do magazine style websites draw readers?

By J.P. Pelosi

There’s a line from the movie Ferris Bueller’s Day Off that often pops into my head. Ferris tells the audience, “Life moves pretty fast. 998 more words


Don’t write for robots: Create content that’s engaging for humans.

You know the feeling well. A brand has piqued your interest — maybe with a catchy social media post or an engaging online ad — and you eagerly visit their website to see what they’re all about. 975 more words

Is your website really YOU?

I have to admit something. I’ve written and re-written the copy for this website at least three times.  I’ve re-written it so many times because  each time I made changes to my bio or updated the descriptions of my services, I would read everything over, and I still wouldn’t be satisfied.   409 more words


Website Copy Advice: How to Reach More Clients With Little Work! - Charity Website

This charity website I’ve come across lacks professionalism that would be more than easy to correct with a few simple grammar fixes and, most importantly, a narrowed down focus of what they can do for their target market. 581 more words

Charity Website

Starting with the Website

The next stage of development in Online Marketing Fundamentals is Starting with the Website. This area covers, What makes a website effective?, Choosing a domain name, Selecting a designer or developer, Building a site yourself, Making your website convert, Creating engaging web copy, Choosing responsive design and Installing Google Tag Manager.

Online Marketing Fundamentals