Tags » Web Copy

Turning the Blah into Oooo! How To Shine Up Dull Product Descriptions in 4 Easy Steps.

So, you’ve got 20 different products on your website.  You’ve taken the descriptions directly from the manufacturers website, they’re all dull and lifeless and now no one’s buying.  439 more words


Mistakes to avoid with your copy writers

Knowing what makes your copywriters tick—versus what ticks them off—can mean all the difference between a healthy work environment and a dysfunctional one.

Without even knowing it, you may be hindering project success and timelines. 1,122 more words

Client: BeLocal Today

Task: Creating 4000 words of SEO copy for the relaunch of Evenflow Solutions’ website

Sector: plumbing, industrial

Scope: 15 pages of copy addressing Evenflow Solutions’ various technical services, each written to meet  8 more words


Five reasons why you should hire a copywriter for your business

A copywriter is someone who writes the texts for your ads, brochures, articles et al – basically, all a business’s writing needs.  But why would you hire a copywriter? 693 more words

Sales letter for City Lit copywriting course


Create a sales letter including a time limited offer for your previously created facilities management company

Turn your “satisfactory” into “outstanding”

Dear Mr Roberts, 323 more words

The Copy Garage

Web Copy – How Much is Enough?

These days, there’s widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it’s commonly accepted that web copy is a vital component of any website. 974 more words

Write Web Copy for People not Technology

Every website copywriter faces a trap – Search Enginitis. Writing web copy with technology makes sense, but writing web copy for people makes the sale. 715 more words