Tags » Web Copy

Five reasons why you should hire a copywriter for your business

A copywriter is someone who writes the texts for your ads, brochures, articles et al – basically, all a business’s writing needs.  But why would you hire a copywriter? 693 more words

Sales letter for City Lit copywriting course


Create a sales letter including a time limited offer for your previously created facilities management company

Turn your “satisfactory” into “outstanding”

Dear Mr Roberts, 323 more words

The Copy Garage

Web Copy – How Much is Enough?

These days, there’s widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it’s commonly accepted that web copy is a vital component of any website. 974 more words

Write Web Copy for People not Technology

Every website copywriter faces a trap – Search Enginitis. Writing web copy with technology makes sense, but writing web copy for people makes the sale. 715 more words


Mojo Running Feature

I wrote this back in 2012 when I contributed to the Examiner. 

Walk into Mojo Running in West Chester once, and you will be impressed by the glut of specialty running shoes and equipment. 795 more words


Are You Telling the Right Story?

Putting a spin on information that most people have been exposed to in varying degrees of familiarity is something that copywriters do. How well they do it while presenting information to their advantage is the key. 568 more words


Content with your content?

I’ve been working with a few clients recently on writing and editing their online copy, which got me thinking…

Are you happy with how your website tells your story? 493 more words