Tags » Web Marketing

Case Studies/Testimonials Page

This was another fun page to write and develop. At the time I led the creation of this puppy, I was working with not only a magical front-end developer. 291 more words

Writing

Call-for-Content Page

As part of my role as blog manager for CPI, I crafted the copy and led the development of this page. It persuades subject matter experts to guest blog for mutual advantage. 250 more words

Writing

Storytelling Sales Page

Stories sell. I wrote this post to persuade prospects to sign up for the CPI Instructors’ Conference. Here’s what Copyblogger’s Sonia Simone tweeted about it: 47 more words

Writing

eBook Landing Page

Below is a page that’s been a game changer in CPI’s content marketing. Visitors who search for “de-escalation tips” click my ad copy, land on the page you’ll see below, and grab CPI’s most popular eBook (also written by moi). 172 more words

Writing

Lighthearted Promo Post for Nonprofit Fundraiser

Sometimes conversions require humor. Because WMSE Radio’s audience loves food, movies, and fun as much as music, I got to have quite a good time with… 102 more words

Writing

Sales Page: Partner in Prevention

Here’s a page for prospects who have brand awareness. They’re in the consideration phase, and this page is designed to guide them closer to conversion. I wrote the copy and led the creative development, incorporating data and social proof to sweeten the pot. 8 more words

Writing

SEO Copywriting: 65+ Awesome Apps for Autism

Here’s a fun page I led for Autism Awareness Month. I wrote the copy, optimized it for “apps for autism,” and guided the page’s development. 52 more words

Writing