Tags » Weber Shandwick

D&I Friday Read No. 148

Weber Shandwick and KRC Research just published a new study on how different generations feel about “CEO activism”. 47% of the Millennials said CEOs have a responsibility to talk about issues that are important to society, and 44% of them said they would be more loyal to a company with an activist CEO. 148 more words

What if your content looks like propaganda?

When it comes to creating edgy, noticeable content, it’s tempting to create something that looks obviously like an advertisement and be done with it. This kind of content screams propaganda for your client, and won’t do you any good. 274 more words

The life of a Consumer Marketing intern: Messages for Miranda Priestly

For a period of six months, I worked as an intern at Weber Shandwick, the second largest public relations agency worldwide. Situated in The Hague, I assisted the Consumer Marketing team with a variety of activities, ranging from pitching ideas to journalists, writing press releases, and creating press kits, but also organizing press events for clients, managing the company’s website and online channels, and setting up the lunch. 463 more words

The Thank You Note #1

Hello and happy new year! Can’t believe how fast time flies. Seemed like it was just yesterday I stood in front of my closet, overanalyzing what should I wear for my first job interview for an internship in 2010. 986 more words

Public Relations

Tums - Fearless Foodies

If you remember growing up in the late 80s / early 90s you’ll know all about the Garbage Pail Kids – collectable cards with over the top gross illustrations. 90 more words