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How to Write Your "About Us" Page

The “About Us” page on a website is one of the most important pages, yet is most neglected and overlooked. This page is crucial for expressing your business’ personality and mission. 991 more words

VIA Idea

The Right Images for Your Website

Appropriate images are vital to the overall look and feel of your website.  They also communicate things about your business that can be hard to convey in writing, so it really is true that “a picture is worth a thousand words.” 429 more words

Website Content

6 Important Reasons Why Companies Need to Hire a Writer

In today’s market, an online presence is a critical part of running any business. Most consumers, in fact, will not even consider doing business with a company that does not have a professional website. 506 more words

Company

Accepting Payments and Selling Online

If you sell a product or service, you’d be crazy not to at least consider selling online.  For some businesses, this is as simple as using a PayPal button to accept deposits or fees online; for others it means implementing a comprehensive e-commerce platform complete with shopping cart, tax, shipping, and inventory management features. 354 more words

Website Content

Jargon: Keep it simple, stupid!

How many times have you visited a website, but haven’t been entirely sure what it is that the company actually do?

Words like innovation and synergy buzz around, but when you’re after (insert desired product or service here) it’s hard to be sure that that’s what you’ll actually be getting with all that jargon lying around. 332 more words

Business Blogging Basics: Information vs. Insight

There are multiple ways to look at blogging for your business. Is your primary goal to provide useful information to consumers or vendor partners. Are you looking to share expert opinions and more personal insight? 589 more words

Blogging For Small Businesses