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How Google Assesses Quality

During the initial Panda release in 2011, Google posted 23 questions (seen below) that provide insight into how it assesses the quality of a web page or articles with respect to search ranking. 393 more words

Website Content

Blog Post: Content Management

I was recently asked what the highlight of my career is. I paused to think if I actually have a career. Web copy writing for me is a job, more than a career, but I replied, “If this actually is a career, I’ll consider progression from researcher/writer to content manager as its highlight.” 355 more words

Website Content


We Are Now Recruiting Volunteers

We are looking for help with:

  • Phone Fundraising & Development
  • Door-to-door Fundraising & Development
  • Public Arts Program Liaisons
  • Social Media Promoters…
  • 31 more words

What 1000 words is your picture worth?

We all know they say a picture is worth 1000 words. However, I’d have to argue that not all words are created equally. Before adding that picture to your website, blog or other marketing piece, here are some words to consider. 411 more words


A new customer only has one first visit

As well as the layout and functionality of a website, the words used can make all the world of difference to first time visitors to your website. 660 more words


Websites with Great Copywriting: Humor

This is the first in a series of posts spotlighting websites with outstanding copywriting. Let’s start with something a little silly.

Humor, by Frank Body… 302 more words


Storing past newsletters on your website

This is an area of websites that is sometimes dealt with very lightly – but newsletters are a valuable source of fresh, relevant and ever changing content for your website. 351 more words

Website Content