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blog for medical engineering and contract manufacturing firm

Back in the early 2000s, I became somewhat of the the quality management systems (QMS) guru at Eric Mower & Associates while supporting the public relations needs of an international product testing company. 81 more words

Ghost Writing

Why content is key to your marketing strategy in 2017

It’s not news that the marketing and PR landscape has changed dramatically in the past couple of years.

The heydey of newspaper advertising is long gone, more and more people are watching ad-free streaming services instead of free-to-air television, and radio stations are battling it out to prove their worth. 271 more words

Content Plan

Tips to increase online sales

“As many as 60% of sales are lost to no decision”

What a startling statistic. Brought to you by Joanna Wiebe of Copy Hackers at… 216 more words

Digital Marketing

Freelance writers - inspiring clients

I have rants up my sleeve, really I do. I have tales of “inappropriate” yet hilarious communications with clients. But I also have something rather special: inspiring clients. 814 more words

Blog

Don't ever rely on your spellcheck

I’m surprised I even had to write that headline – I thought everyone knew. Spellchecks are helpful – I use them as a guide – but if I left it at that, it would be corporate suicide. 220 more words

Communication

3 Ways to Put a Content Writer to Work

Not All Content is Created Equal

What are two things every business has in common?  They are all run by people and they all serve customers. 735 more words

Alt Text

The Easiest Thing To Do In Content Marketing

study released by SalesFusion, a marketing automation provider, surveyed nearly 700 B2B marketers from small to medium-size businesses. It found that more than half felt their lead generation strategy was above average.  332 more words

Freelance Writer