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Material Culture

We are now entering a new epoch of design in which our materials can be grown and designed by harnessing biological technology. From vegan leather to material grown from the DNA of humans, we are facing a challenge of our perceptions of what makes wearable or otherwise usable materials. 221 more words

Brain Food

Student Focus | Heidi Secker | Level 5

My Menswear Lookbook for Casely-Hayford AW17

My concept for our Menswear module derived from the Vogue archive, and in particular, the focus on the 70’s era. 348 more words



Okay so who doesn’t love sequins?! Even if they can be tacky af sometimes, BUT summer is the perfect time to not give a shit what people think, whether it’s a holiday or festival, even the pub down your road, this should have you covered! 97 more words

Gestured Florals

WGSN Trend by Graham Krag, 2016

Gestural Florals

Normally any form of print is a no-go for me, yet, Krag‘s trend of gestural florals… 172 more words


How Fashion Brands Can Successfully Use Snapchat as A Marketing Tool

This article from WGSN wrote about five fashion brands that successfully used Snapchat as a marketing tool in 2015. A key takeaway from the article is how to use the platforms features to diversify from competitors. 74 more words

Are 90s mules here to stay?

Mules mules mules. They are back. Carrie Bradshaw was on to something when she was spotted click clacking uptown in her mules. This trend was created years ago and seems to be making its way into SS16′ season. 114 more words


The Fabulous life of a Fashion Buyer...

I often get this one reaction from people, when they learn what I do for a living.

‘Oh- emm- gee, your life must be super fab!’ 366 more words