Tags » Wine Tales
Statement: “I Want Zinfandel.” Response: Remove “I,” (Ego), then remove “Want,” (Desire). Now you are left w/ only Zinfandel.
Zinfandel is not a shriek, a howl, a sigh, or a yawn; rather, it is the deep breath of life. 261 more words
Are you an “aspirational” wine consumer?
What drives your selections?
Follow contemporary marketing-speak at all, and you’ll hear a great deal about “aspirational.” Aspirational brands, aspirational shopping, aspirational strategies, etc. 902 more words