Tags » Wolff Olins

Can a brand make good things happen?


Robert Jones,  from design and branding agency Wolff Olins, writes about  the branding of ‘doing good’ in this fascinating blog. Charities and voluntary organisations are trying to shrug off the old image of traditional philanthropy and are trying to embrace a more modern image. 135 more words


Leadership Log-rolling: Changing Culture and the Uncorporation

By Michael Patrick

Do you find your company slipping uncomfortably behind with higher turnover and less-than-desirable results? Sure, you’re trying new methods and you may be rehearsed in the latest leadership vocabulary, but do you find your team log-rolling as you try to gain a foothold amid a fast current of marketplace changes? 665 more words

Michael Patrick

…if a double-decker bus crashes into us.

 (or a very incomplete reaction to a new visual identity system)

New logotype for the Metropolitan Museum of Art by Wolff Olins alongside the older identity mark. 1,688 more words

Dream Two

The Metropolitan Museum of Art in New York has begun rebranding its company and recently released their new logo. In the article The Met and a New Logo by Randy Kennedy… 337 more words

Graphic Design