Tags » Women In Business

How to Create Buyer Personas for Your Target Audience

So you’ve just created an amazing product, now what? Don’t let a weak marketing strategy get in the way of growing your business! Before you go out there and start creating a social media profile on every platform and call it ‘social media marketing’, first you have to get really clear on who exactly is your target audience. 1,203 more words

Female Entrepreneurs

How to Succeed as a Villanova Alumna in STEM

Guest Blogger: Kristin Schwab, Villanova School of Business Class of 2021

On November 8, 2017, the Villanova Women in Business Society hosted the Presenting Opportunities for Women (POW!): Women in STEM Conference. 536 more words


DREAM: The boss behind Pittsburgh Property Diva

There is no better way to end a work week than with a spotlight of an empowering woman. This Real Estate superstar has taken Pittsburgh properties by storm since 2008. 832 more words



Anna Phosa is one of Africa’s most successful business women. The pig farmer is often referred to as a ‘celebrity pig farmer. In a continent where doing business is very challenging, her business journey was not rosy and she struggled to raise capital to start and grow the business. 203 more words

South Africa

I bought foundation...online!

In case you don’t know already, I am a bite-sized portion of milk chocolate covered gold. I am not dark by any means (Don’t mistake this comment for self-hate, I just know that there are tons of beautiful shades darker than my own. 672 more words

Under $50

Interview with Briana (Founder of Breathe Studios)

Question: How did you come by the name of your business?

Coming up with the name of my business was a long process. This is because, I wanted something easy to remember and true to the activities of the business. 1,249 more words