Tags » Wordofmouth

The Power of Social Media Word of Mouth

JOUR 4270 Section 002 – Ashlyn LeVesque – 12/4/16 – Group A: Blog Seven

I joined this strategic social media course feeling extremely tentative about finding value in the subject. 545 more words

Social media, the corporate strategy key

As mentioned in my first blog post, Brand Image. Personal or commercial, businesses and companies use social media efficiently in the process of developing and maintaining their brand image. 573 more words

Instagram

Press Release: ROI Checker and the Human Nature Lab at Yale University Announce Research Collaboration

ROI Checker and the Human Nature Lab at Yale University Announce Research Collaboration to Advance Understanding of Human Connections and Contagion in Social Networks

August 15, 2016… 367 more words

Restaurants

Cosmetic Industry in Digital Marketing

My short Digital Marketing Project introducing new Lancome Visionnaire

As I’ve told you before, I’ve had the chance to had a digital marketing internship at Lancome, which is a famous brand in the cosmetic industry. 893 more words

Chapter 7: Energizing the Groundswell

Chapter 7 of the Groundswell focuses on energizing. It begins by highlighting the importance of word of mouth. Li and Bernoff describe word of mouth as “a powerful amplifier of brand marketing, achieving results no media campaign can achieve” (Li & Bernoff, 2011, p. 612 more words

Social Media