Tags » Writing Guidance

What To Write About

Ideas needed. Every day.

If you are generating original content for a website, a blog, a Facebook page or other platform, you want to deliver something fresh every time. 333 more words

PR & Marketing Advice

I Love To Fish

“Everybody is a genius. But if you judge a fish by its ability to climb a tree, it will live its whole life believing that it is stupid.”

Albert Einstein

Writing Guidance

Honing Your Message

High Concept is a showbiz term used to describe an idea that can be expressed succinctly. Producers know that High Concept movies and TV shows tend to do better than those whose scenarios must be explained in detail. 169 more words

PR & Marketing Advice

More Is Less

A century ago, conventional wisdom held that a print ad with more copy would elicit greater response than one with less copy. This belief applied mainly to products sold by mail order. 187 more words

Writing Guidance

Copied, Clipped and Saved: Useful Advice For Writers

Back in the 80’s, I copied several pages from Larry Wilde’s 1976 book How The Great Comedy Writers Create Laughter. The book has several ideas that I figured would serve me well whether I was writing comedy or non-comedy material. 327 more words

Content Creation