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Imagine you just grabbed your cup from the Starbucks counter and are feeling relieved you found a seat in the crowded coffeehouse until you sit down and open your laptop to be greeted by a video ad of a man describing how he overcame his erectile disfunction. 267 more words
Google is going to let advertisers target YouTube ads based on people’s search histories, giving brands a whole new perspective into the consumer mindset.
On Friday, Google announced updates to its YouTube offering for advertisers, including a promise of new measurement tools to help marketers understand their campaigns. 453 more words