Tags » Yvon Chouinard

Salmon Superheroes

Yvon said that if something happened to the building while this crew was in it, salmon would be doomed. I couldn’t agree more. For me it was an honor just to sit with these people–my heroes in wild salmon conservation–for an entire day, while plotting how Patagonia Provisions can best contribute to the effort. 195 more words


Better than New

“The more you know, the less you need.” – Yvon Chouinard


Patagonia Snow Ambassador

Great news! Starting this winter season I will be a Patagonia Snow Ambassador. Although it hurts a bit to leave Mammut after 15 years, I am excited to represent such a nice brand as Patagonia. 77 more words


Eat Food. Including Born to Crunch. Get Outside.

“The greatest pleasure in life is doing what people say you cannot do.”   – Walter Bagehot

*This Leon Bridges clip has nothing to do with the below, but I can’t get enough of him.

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Fresh Track Of The Day

Werken is hobby, hobby is werk

Foto: Marinus Joris (Op de foto ben ik aan het ‘werk’ tijdens de Northsea Watermen Challenge)

Een druilerige zomerdag, tijd voor reflectie. Deze zomer heeft al veel goeds gebracht. 277 more words


Here's To Now....

I am not one who spends much of my time in front of a television, especially with the over abundant dumbing down programs offered on most channels today. 364 more words

Book of the Week: Let My People Go Surfing

This is another origin story book about Patagonia, a privately held clothing company that specializes in climbing equipment. The previous origin story books focused a lot of the founders, but this one focuses more on the company rather then the founder, Yvon Chouinard. 316 more words