Tags » Yvon Chouinard

Yvon Chouinard--Outdoor Evangelist

He doesn’t think politics and politicians are capable of dealing with real environmental issues. But he made sure his company–Patagonia–lived up to his ideals. This… 301 more words


the beauty at the end of the world

Patagonia is not a land for wimps.  I had been drawn to visit by a travel article that made the trip to Cape Horn sound like an adventure.  928 more words

Travel Stories

Patagonia - The Activist Company – Interview with Vincent Stanley, Director of Philosophy

Patagonia is the quintessential Ueber-Brand. This brand is fascinating and we have written extensively about what we think drives and sustains its success in our latest book… 660 more words

4 - Behold! - The Product As Manifestation

It's not always the bottom line.

” We recognize that our profits are directly tied to the quality of our work and our product.”
– Yvon Chouinard-
Founder and Owner
Patagonia Inc. 711 more words

American Culture

And Yes, There Were Fish

Sometimes, you get lucky and hit it right. We arrived just as the rivers were coming back into shape from high, dirty water. A fresh push of fish moved in, and between visiting with friends, cooking huge meals and generally hanging out, we found a few that wanted our flies. 183 more words


Kitchen-Table Conservation

My buddy Yvon and I made the trek up to Skeena Country to give talks at the SkeenaWild fundraiser, but also to spend time with our friend Bruce, and sneak in a little fishing, too. 299 more words

Always Be the Oldest One in the Room

Yesterday morning I was reading an article, titled Patagonia’s Philosopher-King, about Yvon Chouinard, one of the co-founders of Patagonia, the outdoor-apparel company. In the article, Chouinard (a character in the true sense of the word) was quoted as saying,  653 more words

Lessons Learned