Tags » Yvon Chouinard

BC Coast 3: Foraging

It’s tough to go anywhere with Yvon and not stop to grub up some wild food along the way. And since I’m pretty much in the same category, when you put the two of us together, we tend to find the time–even in the middle of a steelhead trip. 340 more words

BC Coast Steelhead: Part 2

Okay, here we go with the fish pix. As guests of our friend Will (who also kindly took  these photos), and the Heiltsuk First Nation, Yvon and I knew there was some self-imposed pressure on our hosts. 351 more words


BC Coast Steelhead

Just home from a little visit to the remote central coast of British Columbia with my good buddy, Yvon. And when I say remote, I mean a 35-mile open-water boat ride in a 17-foot skiff from “town,” and a near-complete lack of infrastructure. 214 more words


What was just a Patagonia Commercial...

Yvon Chouinard’s Patagonia Commercial for the Dirtbag Diaries

Today, I put on an episode of the Dirtbag Diaries, a great podcast you should probably check out, and it, like all of the episodes, started with a commercial for… 315 more words


Worn Wear testimonial

Patagonia, the clothing company has a brilliant marketing campaign: Worn Wear which I posted about before.

Here’s an excellent testimonial by Rain Noe over at Core77: … 188 more words


Rick Ridgeway on Sustainable Apparel and Patagonia’s ‘Renegade Culture'

Rick Ridgeway is Patagonia’s Vice President of Environmental Affairs, and it is the least dangerous position he’s ever been in.

Ridgeway was one of the first Americans to summit K2 and part of the first team in the world to do so without supplemental oxygen. 243 more words


Excellence Books: Let My People Go Surfing, Yvon Chouinard

Check out the “excellence principle” in the business world and life in general:

I’ve been a student of Zen philosophy for many years. In Zen archery, for example, you forget about the goal—hitting the bull’s-eye—and instead focus on all the individual movements involved in shooting an arrow.
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