Tags » Yvon Chouinard

It's not always the bottom line.

” We recognize that our profits are directly tied to the quality of our work and our product.”
– Yvon Chouinard-
Founder and Owner
Patagonia Inc. 711 more words

American Culture

And Yes, There Were Fish

Sometimes, you get lucky and hit it right. We arrived just as the rivers were coming back into shape from high, dirty water. A fresh push of fish moved in, and between visiting with friends, cooking huge meals and generally hanging out, we found a few that wanted our flies. 183 more words


Kitchen-Table Conservation

My buddy Yvon and I made the trek up to Skeena Country to give talks at the SkeenaWild fundraiser, but also to spend time with our friend Bruce, and sneak in a little fishing, too. 299 more words

Always Be the Oldest One in the Room

Yesterday morning I was reading an article, titled Patagonia’s Philosopher-King, about Yvon Chouinard, one of the co-founders of Patagonia, the outdoor-apparel company. In the article, Chouinard (a character in the true sense of the word) was quoted as saying,  653 more words

Lessons Learned

A Business Model To Fish For

Heroes are, by definition, not easy to come by. When they get profiled, read it (this one is thankfully not merely fluff):

…The ordeal, and the perspective of middle age, snapped him to attention and caused him to refine the company’s mission.

635 more words

Patagonia Founder Yvon Chouinard Rewrites His Philosophy for New Era of Environmental Crisis

From Patagonia:


Completely revised & expanded edition of Let My People Go Surfing… 672 more words


Montana 5: Access

Throughout our visit to Montana, we enjoyed abundant and easy public access to great fishing nearly everywhere we went. From the well-marked and beautifully maintained access sites that appear at startlingly frequent intervals along the Madison River, to the National Park waters of the Gallatin, Gardiner, Firehole and Gibbon Rivers we were free to walk and fish as we liked. 276 more words