Tags » Yvon Chouinard

Let My People Go Surfing

“Reusing something instead of immediately discarding it, when done for the right reasons, can be an act of love which expresses our own dignity.”  Laudato Si’: On Care for Our Common Home, 1,606 more words


Simplicity in Life

“Going back to a simpler life based on living by sufficiency rather than excess is not a step backward.Rather,returning to a simpler way allows us to regain our dignity,puts us in touch with the land,and makes us value human contact again.”-Yvon Chouinard

The hardest thing ...

The hardest thing in the world is to simplify your life. It’s so easy to make it complex. What’s important is leading an examined life.

– Yvon Chouinard


Shared Values Explained

Shared Values

In the Business Harvard Review article “Creating Shared Value,” written by Michael E. Porter and Mark R. Kramer, the idea of shared values is defined as “policies and operating practices that enhance the competitiveness of a company while simultaneously advancing the economic and social conditions in the communities in which it operates” (Porter & Kramer, 2011). 585 more words

Why Patagonia's Founder Is Fighting Hard For Public Lands

“Public lands have never been more threatened than right now because you have a few self serving politicians who want to sell them off and make money.”  42 more words


Jim Schmid's Trail Quote of the Day #655 - July 29, 2017

The more you know, the less you need.

—YVON CHOUINARD, Let My People Go Surfing: The Education of a Reluctant Businessman, 2005

Click to find over 2,000 additional  46 more words

Trail Quote

[자연에 빠지기 #1] 동네 뒷산부터 사랑해야 한다 - Yvon Chouinard의 Let My People Go Surfing을 읽으며

 1. “나는 진정 자연을 사랑하는가?”

대다수의 사람은 스스로에게 이런 질문을 던지지 않을 것 같다. 내 경우는 내가 하는 업무와 말 그리고 매일의 삶에서 느끼는 감정과 행동 간의 괴리로 인해 이 질문을 스스로에게 던지게 됐다.

Nature And Environmentalism