Tags » Yvon Chouinard

BC Coast Steelhead

Just home from a little visit to the remote central coast of British Columbia with my good buddy, Yvon. And when I say remote, I mean a 35-mile open-water boat ride in a 17-foot skiff from “town,” and a near-complete lack of infrastructure. 214 more words


What was just a Patagonia Commercial...

Yvon Chouinard’s Patagonia Commercial for the Dirtbag Diaries

Today, I put on an episode of the Dirtbag Diaries, a great podcast you should probably check out, and it, like all of the episodes, started with a commercial for… 315 more words


Worn Wear testimonial

Patagonia, the clothing company has a brilliant marketing campaign: Worn Wear which I posted about before.

Here’s an excellent testimonial by Rain Noe over at Core77: … 188 more words


Rick Ridgeway on Sustainable Apparel and Patagonia’s ‘Renegade Culture'

Rick Ridgeway is Patagonia’s Vice President of Environmental Affairs, and it is the least dangerous position he’s ever been in.

Ridgeway was one of the first Americans to summit K2 and part of the first team in the world to do so without supplemental oxygen. 243 more words


Excellence Books: Let My People Go Surfing, Yvon Chouinard

Check out the “excellence principle” in the business world and life in general:

I’ve been a student of Zen philosophy for many years. In Zen archery, for example, you forget about the goal—hitting the bull’s-eye—and instead focus on all the individual movements involved in shooting an arrow.
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Patagonia, From the Ground Up

Highlighting the excellence from: the June 2010 issue of Entrepreneur, Jennifer Wang

While the rest of retail was tanking, Yvon Chouinard’s outdoor clothing and gear company was having its best two years ever. 899 more words


The Examined Life & Mindful Business: From Socrates to Yvon Chouinard of Patagonia


“The unexamined life is not worth living.”

Socrates uttered these words at his trial for heresy – for encouraging his students to challenge the accepted beliefs of the time, and to think for themselves – and chose instead to drink hemlock than live in prison or exile.

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